How WeWork got ‘bringing home the bacon’ all wrong
As WeWork prepares to shed its risky wild child image and take on a new CEO, our editor Lauren Gow reflects on where the issues began with this workplace upstart. It all started with bacon. Tiny but tasty bacon and cheese quiches to be precise. That is where WeWork’s IPO failure, and I suspect eventual business model failure, began to happen, long before a tentative tender was flashed to the investor market.